The so-called channel intensive, is an enterprise in a particular market in-depth development, to fully tap the potential of this market, this one do deep market penetration, improve individual market sales.
Obviously, cast a wide net for intensive channel to channel expansion purposes. We believe that on the one hand to cast a wide net, to channel expansion in geographical space, but also to improve the individual performance of regional or local markets. Only the combination of these two aspects to be able to maximize the improvement of the efficiency of the channel network.
China luggage industry through the front right channel in-depth analysis, we know that the current China luggage industry, channel construction is quite elementary. First, the full breadth of the layout and development pipeline network, improve channel coverage, it has not done; Secondly, in a single local or regional markets, more rarely luggage business is truly intensive, fine, lean management, improve the single market sales.
As market competition continues to intensify, the future luggage channel management center of gravity is an irreversible trend. Many of the bags began to focus on the company's future path from competition to competition now increasingly concerned about the terminal, sink channels and regional markets intensive, start a new round of competition for the terminal. Who can operate more effectively terminals, control terminals, who will be able to gain a competitive victory.
The benefits of intensive luggage channel
There are many ways to channel the benefits of intensive cultivation.
For luggage companies, to channel intensive, it can be more comprehensive, deeper and more systematic knowledge and understanding of market information. We know that the market information is the process of marketing a valuable resource is our important basis for marketing decisions. Intensification of the channel will be able to fully and effectively grasp the market information, thus ensuring the timeliness of information sources, information analysis accuracy, ease of information exchange for our marketing decisions provide strong information support.
Therefore, through the channel intensive, will be able to gains of market conditions, so that the bags production and operations decisions more scientific and rational, and improve enterprise management level. Also enables enterprises closer to the terminal bags, luggage companies improve market responsiveness.
Intensive cultivation of the channel, will be able to better manage and monitor channels, intermediaries, thereby maintaining channels of communication open and efficient. Luggage enterprises not only to develop channels, more important is to maintain or operating channels. Channels of scientific and rational operations related to the efficiency of luggage business channels, and even success. Through the channel intensive, and thus more effective management and monitoring of each channel intermediaries, to ensure that they are always on the right track front line. Channels were a lot of problems, such as channel conflict, issues such as the outbreak of Cuanhuo fundamental reason lies in channel management and monitoring is not in place, if intensive channels, the probability of occurrence of these problems will be greatly reduced.
The channel intensive, but also can effectively protect the luggage company's brand image. Only by maintaining a consistent brand image, to be able to target consumers better impression. Many bags do CCTV corporate advertising, but in the end the image is not done in place. We believe that must be the point of contact at each brand must ensure brand consistency. Only intensive channels in order to achieve this, so as to effectively protect the luggage brand image.
